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Designer Brands Longwear Foundation – Classic Ivory

Flawless, Long-Lasting Coverage with a Skin-Loving Formula

Achieve a smooth, even complexion that lasts from morning to night with the Designer Brands Longwear Foundation in Classic Ivory. Specially formulated for long-wear comfort and natural coverage, this foundation offers a medium to full buildable finish that stays fresh for up to 24 hours. The Classic Ivory shade suits light skin tones with neutral to warm undertones.

Enriched with skin-nourishing ingredients like Vitamin C, Vitamin E, Peptides, and Aloe Vera, it does more than cover imperfections—it improves skin over time. With added SPF 15, this foundation provides daily protection against sun damage while maintaining a breathable, lightweight feel.

Whether you're heading to work or a night out, this vegan, cruelty-free formula blends seamlessly, resists fading, and keeps shine at bay—without caking or settling into fine lines.

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Active Ingredients & Their Benefits

• Vitamin C (Ascorbic Acid)
  Brightens the complexion and helps fade dark spots for a more radiant tone.

• Vitamin E (Tocopherol)
  Offers antioxidant protection and supports skin barrier health.

• Peptides
  Help improve skin elasticity and smooth the appearance of fine lines.

• Aloe Vera Extract
  Hydrates and soothes the skin, making it ideal for all-day wear.

• SPF 15 (Broad-Spectrum)
  Protects against harmful UVA and UVB rays for daily sun defense.

• Free From
  Parabens, talc, bismuth, and other harsh additives.

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Reasons to Use

✔ Long-wear formula lasts up to 24 hours
✔ Buildable medium to full coverage
✔ Lightweight and breathable
✔ Includes SPF 15 for added protection
✔ Blurs imperfections without caking
✔ Infused with skincare ingredients to support skin health
✔ Vegan and cruelty-free
✔ Suitable for all skin types, especially normal, oily, or combination skin

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Reasons Not to Use

✘ May feel slightly drying on very dry or mature skin without prior moisturizing
✘ SPF 15 offers basic protection; additional sunscreen is recommended for extended outdoor exposure
✘ May oxidize slightly depending on skin's pH—testing the shade beforehand is ideal
✘ Those avoiding silicones may prefer a silicone-free foundation

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Advantages & Disadvantages

Advantages	Disadvantages
Long-lasting wear (up to 24 hours)	May oxidize slightly on some skin tones
Skincare-enriched with vitamins and peptides	SPF may not be enough for full sun protection
Natural-looking, buildable coverage	May feel drying without prepping dry skin
Lightweight, non-cakey finish	Silicone-based (may not suit silicone-sensitive users)
Vegan and cruelty-free	Limited shade selection for deeper skin tones

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Frequently Asked Questions (FAQ)

Q: What skin type is this foundation best for?
A: It works well for normal, oily, and combination skin types. If you have dry skin, use a hydrating primer or moisturizer underneath for best results.

Q: What level of coverage does it offer?
A: Medium to full coverage, depending on how much you build it up. It covers redness, blemishes, and uneven skin tone effectively.

Q: Does it really last 24 hours?
A: While wear time may vary slightly by skin type, many users report strong, long-lasting coverage for 12–24 hours with minimal fading.

Q: Does it contain SPF?
A: Yes, it includes SPF 15 for everyday sun protection. For prolonged outdoor exposure, layer with a dedicated sunscreen.

Q: Is this foundation vegan and cruelty-free?
A: Yes, Designer Brands ensures this foundation is 100% vegan and not tested on animals.

Q: Will it clog pores?
A: It is non-comedogenic, meaning it’s designed not to clog pores. However, as with any product, patch testing is recommended for sensitive skin.

Q: What undertone is Classic Ivory suitable for?
A: Classic Ivory is best suited for fair to light skin tones with neutral to warm undertones.

ALWAYS READ THE LABEL ON THE PRODUCT AND FOLLOW THE DIRECTIONS FOR USE UNLESS DIRECTED BY YOUR HEALTHCARE PROFESSIONAL.

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